SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn't include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site's direction.

Prices for SEO services depend on several factors, including the SEO agency, SEO strategy, and existing SEO of the website. On average, business invest $1500 to $5000 per month into SEO services. For SEO consulting services, hourly rates range from $100 to $300.

Yes, you can - it takes a bit of know-how and learning by trial and error, but it's possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What's more, you will need to keep up-to-date with the algorithms' changes to the various search engines.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:

Page Load Time -- If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly -- and dramatically -- impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.

Keyword Selection -- Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.

Content Creation -- If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:

Page Load Time -- If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly -- and dramatically -- impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.

Keyword Selection -- Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.

Content Creation -- If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:

Page Load Time -- If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly -- and dramatically -- impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.

Keyword Selection -- Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.

Content Creation -- If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

Various factors determine the ideal SEO service for your business, but here’s an overview of which services work best for which companies.

 

• Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions.
• Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your products.
• Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO expert can help determine the right plan for you.